On Page optimization to get better ranking part 2
Picking the right domain or in case of blogs subdomain is one of the most important factors of having sucesfull blog,if you can afford,it would be best to have paid domain name like .com .net or .org.Those domains from my experience rank better from free domains and other paid domains(note that this is my subjective opinion and don't have to be true).Anyway which ever domain you choose make sure that first part of url is your keyword(if possible,best would be if you can take url like this:www.yourkeyword.com or www.your-keyword.com).Since most single keywords have lot of competition and you will hardly beat web site that have been on first place of search engine for ages,try to pick longer url and keywords,or concentrate on one are of main keyword(example: if you want to write about games,it would be better to concentrate only on action games and make those your keywords).Sometimes picking longer urls and phrases/keywords can get you very high in search engine results with reasonable amount of vistors.
Using descriptive names and alt tags when you put images on your web page or in post is very important.It can get your web site better overall ranking because of extra keywords in the description and name of picture.so if you have a gaming blog/web site and you put picture of action game on it it would be best that you name it action-game.jpg instead of DSC10345.jpg.This way you can get extra traffic trough Google Image search.
Since robots cannot read images they rely on name and alt tag and text around image to get idea what is displayed in image.If you put good relevant description in images,your images will rank better in image search and your blog overall ranking in search results will improve.
Example of using alt tag(HTML):
Proper use of anchor text can be hard to coordinate,when you link your web page from another page on your website make sure you put anchor text that best describes it,it's hard to explain so i will show you on example(HTML example):
This would be ok:
Check out our new Action Game
This would be wrong:To check out our new Action game Click Here
In this good case our example page would be linked with keyword "Action Game" which will give it overall better ranking in search engine results,while in the wrong case our example page would be linked with keyword "Click Here" which would be useless to improve your ranking.
If you have blog on subdomain like .blogspot or on free domain you probably should not worry about next problem but if have paid domain,you should resolve this ASAP.
When you buy domain it can be acessed trough two different addresses: http://www.example.com and http://example.com,you have to choose one of them because it can cause alot of damage.First of all robots can crawl both versions and figure out that these two are identical web sites and you can get penalty for duplicate content,second problem is that some people might link to www version and others to non-www version so your rankings will get SPLIT in half between these two versions of site and neither will rank good in search results.Thats why you have to set up 301-redirect from non-www version to www or vice versa.You can read details on how to do this at Fresh promo 301-redirect.
If you must put link to some suspicious sites it is best to use rel="nofollow" because bad website neighborhood can hurt your rankings.
If there is something wrong in your code(even if site looks normal) it can make robots unable to crawl it correctly.So you might want to verify that your web site code is correct at W3C Validator.
at 3:06 AM
Saturday, August 20, 2011
On Page optimization to get better ranking part 1
Most important factor on your website must be your content,having a quality blog or website means providing your visitors fresh and unique content that is relevant to your choosen subject,because content is king.If you have quality content it is more likely someone will link to you,getting you traffic,better page rank,more visitors and more important blog/web site.
Quality content = more visitors = more natural backilinks = better pagerank = better ranking
In this post we will discuss On page Seo factors like:
-Interlinking your web pages
-Unique content on every page
-Unique Meta tags for each page
-Proper use of H1-H6 tags
-Proper url setup
-Use of Alt tags and descriptive title on images
-proper use of ancohor text when interlinking
-making sure that there is only one version of page available
-proper use of rel="nofollow"
-Making sure your code is valid
Interlinking your pages means that you have to set up navigation on your web site correctly so any web page on your web site can be accessed from any other page.This is important so users as well as robots can reach every signle web page on your web site.
Unique content is very important,if you have indetical content on different web pages you can even get penalty for duplicate content,so keep that in mind!
It is best if you can set up unique meta Title and Meta description for every single post or web page,if you are using blogging platforms like blogger you will probably need to make code tweaks in template code to make this work.There are many tutorials on how to do this.
Headlines on web pages should be put in code tags like tags like this
Big Title
,it is advisable that you have only one h1 title.In pratice the minimum you should use would be one h1 tag for main title of your web page or blog and h2 for any small titles. The proper use would be to use h titles in hierarchy like this(Html example):Big Title
1.Title
Content
1.1 Title
Content
1.1.1 Title
Content
More on on page Seo in part 2..
at 11:54 AM
Basics about Optimization for Search engines
Most bloggers quit updating their blogs because of low traffic, having a blog is not just putting new content or reuglar basis.Putting new content is only half of the job of having a sucessfull blog,other part of job is to ensure your blog gets visitors.There are two types of traffic: paid and unpaid.Paid traffic comes trough advertising on other websites and is only usefull if you can make more money with your blog or website than what you pay for advertising.
Unpaid or organic traffic comes from search engines and other web sites or blogs that have link to your blog/web site.This is the best traffic because you can be sure that people will only come to your blog if they are really interested in content rather than accidently clicking on ads.
Most webmasters and bloggers aim for organic search engine traffic because of that.There is whole area in marketing that deals with website rankings in search engines and its called Search engine optimization or SEO.
Serach Engine Optimization or SEO is technique that is used to get the best available spot in SERP(Search engine Result Page) for choosen keyword.SEO involves many factors that must be improved to get higher rankings.It's lot harder to do SEO on blog because of limited acess to code.There are many things that blogger or webmaster should watch for if they want to get good place in search engine results.
Better place in Search Engine = More Visitors.
SEO is devided in two sections - On page SEO
- Off page SEO
On page SEO involves any factors that can be changed on page or in the source code of page such as Meta tags,Right use of H1-H6 titles,Keyword density and so on, and Off page seo involves some factors that can be changed outside of page such as Number of backlinks your website or blog gets,Google PageRank..etc.
Backliniks are links that lead to your blog/post/web site/web page from some other web site or blog.Backliniks can be DoFollow or NoFollow.DoFollow links pass PageRank from page that links to you and your Web site or Blog.No Follow backlinks are useless.
This is how NoFollow backlinks look like in HTML code:
Link text
This is how DoFollow backlinks look like in HTML code(only missing the rel="nofollow" attribute):
Link text
PageRank is algorithm that was devloped by Larry Page and it shows importance of the web page by considering more than 500 million variables and 2 billion terms.PageRank is shown with numbers that go from lowest 0 to highest 10(note that there are only few websites with PageRank 10 such as Facebook,Google..)
PageRank is only relevant for Google Search engine and it can be checked by installing Google Toolbar on your web browser and going to web site wich PageRank you would like to know.Toolbar PageRank is updated once evry three months or close to that while real internal PageRank of websites is updated on constantly.
More about Seo in new posts...
at 9:28 AM
Basics about Meta Tags
Meta tags or Meta Elements are HTML and XHMTL elements that provide information about Web Page.Most used meta tags are: Title,Description,Keywords,Author etc..Altought in most cases only Meta Title and Description are used.Meta tags also contain technical data about web page code language,charset and to allow or disallow crawling of web page by different search engine robots.
Robots(Web crawlers,Web spiders) are computer programs used by search engines that creates copy of crawled web page in search engine index.Index is database of copied web pages crawled by robot.Index is used by search engines to provide user almost instant results when they are searching the internet.
Meta tags(Title and Description,sometimes Keywords) are one of the biggest factors that shows search engines what your web page is about.Web pages with no meta tags are seen in eyes of robots like low priority web pages and therefore they mostly will rank at end of search results for given query.
On most blogging platforms Meta Title and Description can be set in options of blog,so there is no need to change any source code of blog.
If you are owner of blog or website you can use tools like meta blog stats to ensure that your meta tags are set up correctly.Your meta tags should be related to your website or blogs content.
If you host blog for example about gaming,you should metion words like games or gaming in your meta title and description so that the users and the robosts know what your blog is about.This way Serach engine will give you better place in Search results for keyword gaming or games, and the users will have better idea on what to expect on your blog before they enter.
So you don't only write your meta tags for robots,you write it for human visitors too.
Keep in mind that if you put something like this:"Games,Gaming,Gamers,Fun games" as yout meta Description you will get penalty by search engines for keyword stuffing,and probably users wont click your site form search engine results if they see unattractive text like that in description.
Keyword stuffing is action where user tries to manipulate search engine results by putting alot of keywords in title,description and body of the page, making the page unreadable for human visitor in exchange for higher ranking in the search engine results.Search engines algotihm has evolved trought the years and is now fully capable to recognize when someone is trying to do this, some users have done keyword stuffing by putting keywords in the bottom of page and putting it in the same color as web page background,that way they did stuffing and it doesn't bother visitor to read normal text in body,in most cases visitor can't notice that web page is doing keyword stuffing,luckly agian search engine algoritam is designed to recognize this and people caught using this tehniques can get they web site or blog banned permenatly from search engines.
Almost all search engines(Bing,Yahoo,Google..) today uses only Title and Description Meta tag while Keyword meta tag is only used by Yahoo.
For optimal results your meta tags should look like this:



